8F 






Class. 
Book. 






Copyright^ 



COPYRIGHT DEPOSIT 



THE MODERN LEGHORN FARM 



WHERE DOLLARS ARE MADE WITH HENS 



Issued by the 

ALTAMONT POULTRY COMPANY 

Incorporated 



145 PRODUCE AVENUE 
PHILADELPHIA. PA. 






Copyright, 1910 
By WARREN B. BUCKLEY 

All rights reserved 



@CI.A261477 



THE MODERN LEGHORN FARM 



Where Dollars Are Made With Hens 



^ SA PRODUCER of wealth, the modern, 
pure bred White Leghorn hen is a mar- 
vel. The earning power of this indus- 
trious lady of quality is one of the wonders of 
the time. Her fame has spread throughout the 
land, and her unfailing supply of eggs in winter 
is so great, that a fair sized flock of these peer- 
less birds will make one independent for life. 

Fortunes are being made in poultry culture by 
modern growers of pure bred White Leghorns 
who take the pains to give their birds decent care. 
The valuable flocks are yielding their lucky own- 
ers net returns annually all the way from $3 to 
$100 per hen, depending upon market or show 
room purposes of stock. At first glance these 
profits seem incredulous, but one must not con- 
demn them too soon. Here are the facts that must 
be reckoned, with. The modern pure bred White 
Leghorn hen is an esrly maturing bird. Her egg 
yield is threefold that of the farmer's scrub hen, 
and in the poultry-buying markets of America, 
the pure bred White Leghorn has taken first place 
as the egg bird and squab broiler of quality. In 
color of skin and texture of meat, it is extra fancy, 
in flavor it is supreme. 

3 



UP IN THE PEDIGREED CLASS 

mN America, the White Leghorns owe 
their great popularity to the fact that 
i*^»P»*J they are specially adapted for market 
purposes. They are a leading favorite among 
fanciers who admire their extremely graceful 
style and faithful habit of filling the egg basket. 
But the modern White Leghorn growers do not 
depend altogether for their returns upon fancy 
prices received for their market eggs and table 
birds. They profit by the steadily growing de- 
mand for their pure bred breeders and their eggs 
for hatching. 

This great utility stock is advancing by leaps 
and bounds. The young pure breds are eagerly 
sought for at prices ranging from $5 to $100 each. 
Selected matings are worth and sell up to $50 
each, and eggs for hatching sell for as much as $1 
per egg for a single sitting. There are mmy pure 
bred males that are worth $1,000 or more each. 
Nobody disputes the justice of these figures, be- 
cause they are based upon earning power. They 
are paying net returns of 25% to ioo7c on that 
valuation. 

IN THE EASTERN MARKETS 



N every big market of the East the fresh- 
laid egg and pure bred table bird of 
the modern White Leghorn farms sell 
at a higher price than has ever been paid for an 
egg or table bird from any farmer's scrub flock 
on earth. To every high class hotel, restaurant, 
club, hospital and private consumer has spread 
the fame of the modern White Leghorn farms, 
4 




A Feathered Aristocrat 



and now their eggs and table birds are going di- 
rect to these discriminating buyers who are 
clamoring for them in large quantities, and it is 
not possible for the growers to fill but a small 
portion of the orders, even at the highest of high 
prices and a premium on top of that. 

We are a nation of egg and chicken eaters and 
these select customers, who seek only a perfect 
product, want their eggs and table birds to be of 
good repute and above suspicion. "Quality is re- 
membered long after price is forgotten." 
5 



WHY FRESH-LAID EGGS ARE SCARCE 



p* OR a long period of years, the supply of 
fresh-laid eggs in the East has been 
steadily decreasing. The supply has 
diminished to a point where only the favored 
few, those who can afford to pay top-notch, ex- 
tra premium prices, ever get the really fresh, 
select article. 

The decline of the fresh-laid supply is ac- 
counted for by the fact that the large cold stor- 
age packers absorb the output of the farmers' 
small flocks during the spring and summer 
and preserve it to be unloaded on the market 
during the fall and winter. The reason is plain. 
The farmers' scrub hens cannot be depended 
upon to produce eggs in fall and winter, and 
the average production of each mongrel fowl 
per year is small. Persistent inbreeding, poor 
feeding methods and lack of decent care have 
played havoc with the farmers' scrub flocks and 
curtailed the supply of fresh laid eggs in fall and 
winter to the point of a fresh-laid egg famine. 

THE EAST'S FUTURE SUPPLY 

N view of the farm conditions in the 
East, which are adverse to improve- 
ment, the cities look longingly to the 



modern growers for their future supply of fresh- 
laid eggs and table birds of quality. Official rec- 
ords show the profit producing power of the 
modern, pure bred White Leghorn hen, who lays 
her premium quality gold nuggets right through 
the fall and winter when every farmer's mongrel 
flock is idle. 

6 



The tremendous movement toward the great 
cities, with their densely congested population, 
has caused the constantly increasing consump- 
tion of eggs and table birds, and the great de- 
mand for fresh-laid eggs and plump broilers at 
high prices will long continue to keep far ahead 
of the limited supply, as these consuming masses 
are yearly becoming still more numerous. 

The New York market pays a premium of as 
much as 20 cents per dozen for fresh-laid white 
shelled eggs, and the consumption in New York 
City alone is so great that there are not enough 
of them produced in the East to supply her de- 
mand at any season of the year. The modern 
White Leghorn farms are very much in the 
minority, and their fresh-laid eggs arrive in such 
limited quantity that it is no wonder they com- 
mand fancy prices when they reach the city table 
still really fresh. It is no uncommon occurrence 
for buyers to contract for them at 40, 50 and even 
70 cents per dozen. 

Should the modern White Leghorn farms mul- 
tiply a thousandfold within 100 miles of New 
York, that city's tremendously growing demand 
for upward of 120,000,000 dozens of fresh-laid 
eggs annually would still be unsatisfied. 

FORTUNES IN POULTRY CULTURE 



§ UPREME quality is the pure bred White 
Leghorn's trade-mark. They possess 
the characteristic pose of thorough- 
breds and the males especially are disposed to 
display it to beautiful effect in every line of their 
make-up. 



The White Leghorns are rated above all other 
breeds by the United States Department of 
Agriculture for their excellence in egg produc- 
tion. They possess great vitality, are layers of 
very fertile large white shelled eggs easily 
hatched, and their annual yield is certain and 
abundant. Up to and through the squab broiler 
age no birds put on flesh as fast as the 
White Leghorns, and for this reason their 
beautifully clear meat is softer than other varie- 
ties, and unrivaled in delicate texture and deli- 
cious flavor. The White Leghorn is the ideal 
squab broiler, weighing from 9 to 12 ounces. 
There is a large demand for these for banquets, 
luncheons, etc., and they bring from 80 cents to 
$1 a pair. White Leghorn broilers, weighing 
from 1 lb. to i/ 2 lbs. bring as much as 50 cents 
per pound. These are wholesale prices paid by 
the commission men of New York City. 

OFFICIAL STATEMENT 

I RECENT bulletin issued by the United 
States Department of Agriculture, for 
the purpose of presenting the facts as 
they exist, contained in part the following : 

"The Leghorn fowl holds the same place 
among poultry that the Jersey holds among 
cattle. They are the premiers in laying and 
the standard by which the prolificness of other 
breeds is judged. Altogether, they are one of the 
most profitable breeds of poultry that can be kept 
on the farm, and the cheapness of their keeping 
will allow the raising of two Leghorns for the 
cost of one Asiatic." 

8 




A Lady of quality 



The ALTAMONT POULTRY COMPANY 

realizes the rare opportunity the modern White 
Leghorn farm offers in its wonderful layers, which 
are turning off great wealth annually, and the 
Company knows that when the right hen is 
grown in the right place, the result is big returns 
on the entire capital invested. The White Leg- 
horn farm offers capital a safe investment and 
when given careful attention, produces enormous 
and sure profits. 

9 



The Company is organized for the purpose of 
establishing a commercial poultry farm of White 
Leghorns in eastern Pennsylvania in accordance 
with the modern, scientific methods of its Gen- 
eral Manager, whose practical knowledge of 
proper housing, care and feeding methods, tested 
and proved by experience, insures success. Ample 
acreage will be secured to grow most of the grain 
fed, thereby reducing to the minimum the largest 
item of expense, that of feed. The choice of sev- 
eral desirable farms has been offered to the Com- 
pany at reasonable prices. 

The Company's White Leghorn farm will com- 
bine the best equipment of pure bred stock, 
mammoth hot water incubator and brooder sys- 
tems, colony and laying houses, etc., to be found 
on any modern farm in the country, and its plant 
will be established with special reference to soil, 
drainage and exposure. The entire plant is to be 
constructed according to the most approved plans, 
with special relation to health of the stock, con- 
venience, economy and durability, and the incu- 
bator cellar, brooder, colony and laying houses 
will each be a. separate model of utility and per- 
fection. The highest types of White Leghorns 
will be grown on the Altamont Farm, and these 
peerless birds will not be grown to greater perfec- 
tion in any other section of the world. 

^_^ DOLLARS IN BABY CHICKS 

P^ MODERN feature of poultry culture is 
l,»1 the selling of baby chicks direct from 
the incubator. The constantly increas- 
ing demand for day-old chicks has reached enor- 
mous proportions, and the business will continue 
10 




In the younger set 

to grow tremendously. The large White Leg- 
horn plant equipped with mammoth hot water 
incubators turning out its pure bred utility 
stock, will be taxed to its utmost capacity from 
January until June every year filling advance 
orders, and the limited supply will not even then 
equal but a very small fraction of the tremen- 
dous demand. 

Day-old chicks can be shipped to all parts of the 
country without artificial heat, food or water, and 
do as well afterwards as chicks raised on the home 
place. The little feathered beauties come as a spe- 
cial opportunity to small keepers of poultry and 
the new beginners who have to choose between the 
doubtful sitting of hens and the expense and care 
of small machines, with uncertain results. The 
vexation and uncertainty of such methods has cre- 
ated an overwhelming demand for baby chicks of 
quality that is bound to advance the selling price 
of these little energetic aristocrats to a much 
higher level than ever before reached. The price 
now ranges up to 30 cents per chick. 
11 



LARGE PROFIT PER HEN 

BN the matter of egg-laying, the pure bred 
Single Comb White Leghorn hen goes 
in for RESULTS and gets them. Re- 
liable records show whole flocks of these beauti- 
ful utility birds with an average of 200 eggs to 
the hen per year, and most phenomenal egg rec- 
ords are constantly reported for individual birds. 
The records are quite in harmony with the pro- 
ductive powers of these proud, alert birds which 
advertise themselves as all but constant layers. 

The White Leghorns come to maturity and 
feather much quicker than any other bleed. The 
young pullets often begin laying when 4;4 
months old, and lay freely at 5 to 6 months of 
age at which time they reach laying maturity. 
From a good sized flock of these business birds 
of quality, a fortune is being taken in a single 
season and repeated season after season. 

It is now planned to ultimately carry'bnly 15,000 
pure bred White Leghorn layers and 1,000 breed- 
ers on the Altamont Farm, but the Company will 
enlarge the plant as soon as the business forces it 
to further expansion. The first season about 5,000 
layers will be housed. The great demand for white 
shelled eggs is extending rapidly to other cities 
outside of New York. This means that more pure 
bred White Leghorns than ever will be kept in 
other sections of the country in order to secure 
the extra price per dozen for these famous eggs 
and proves the greater value of this bird as an 
egg producer over other varieties of fowls. 
12 



Considering the great demand that will be made 
upon the incubators at the Altamont Farm, the 
Company will install a mammoth hot water ma- 
chine of 10,500 eggs capacity, and it is expected 
that a further increase will be necessary the sec- 
ond season. This enormous output will be needed 
to meet the requirements of the Farm itself, run- 
ning into many thousands at each hatching, and 
to meet the rapidly growing demand for pure bred 
White Leghorn baby chicks of Altamont Farm 
quality. 

Free range open-air culture for breeding stock, 
pullets and laying hens will be the practice on 
the Altamont Farm. Plumage of lustrous white, 
which denotes perfect condition of the White 
Leghorns, shanks, toes and bills yellow as gold 
and combs red with health, are obtained by the 
farm-grown colonies, whose vigor and vitality, 
uniform color, shape and size count for quality 
unsurpassed in this world's best breed of profit- 
able egg producers. 

The Company will supply fresh-laid eggs, baby 
chicks, broilers and breeders to the best class of 
private trade in the United States, direct from 
its Farm to the consumer, thus eliminating 
the middleman and securing the top premium 
prices paid by the quality seekers for the White 
Leghorn's famous eggs, baby chicks, broilers and 
breeders, which are 35 to 70 cents per dozen for 
the market eges, 15 to 30 cents each for baby 
chicks, $1 to $1.40 per pair for the broilers, 
$2 to $12 per dozen for the sitting eggs and 
$2 to $100 each for the breeding stock. 
13 



Upon the basis of only 144 eggs per hen 
per year, and the very low price of only 35 
cents per dozen for the market eggs, 15 cents 
each for baby chicks, 40 cents each for the 
young broilers, $2 per dozen for sitting eggs 
and only $2 each for breeders, a commercial farm 
of 15,000 of these prolific layers and 1,000 breed- 
ers, properly cared for, should give the following 
results : 

REVENUE 

180,000 dozen eggs at 35 cents 

per doz $63,000 

r5,ooo yearlings as breeders, at 

$2 each 30,000 

15,000 male broilers at 40 cents 

each 6,000 

50,000 baby chicks at 15 cents 

each 7,500 

1,000 sittings of eggs at $2 per 

sitting 2,000 

Manure 2,000 

$1 10,500 

EXPENDITURE 

Raising 15,000 pullets to laying 

maturity $4,500 

Maintaining 15,000 pullets through 

laying season 9,000 

Raising 15,000 cockerels to broiler 

size 2,250 

Yearly cost of maintaining 1,000 

breeders 900 

$16,650 

NET PROFIT $93,850 

14 



These earnings will pay an annual dividend 
of 50% on the Company's capital of $100,000 
and still leave a yearly surplus of over $43,000 
for maintenance of property and for increase 
of output and profit. They take no account, 
however, of the splendid increase in net earn- 
ings each year from the sale of baby chicks, 
breeding stock and eggs for hatching from 
our pens of special matings, to poultrymen 
from every section of America who desire 
to introduce new blood and improve the show 
room quality of their pure bred White Leghorn 
flocks. 

FORTUNES IN POULTRY CULTURE 



^\( HEN rightly conducted, no business can 
yield better returns to its shareholders 
than the commercial White Leghorn 
farm growing the hardy, profit-paying White Leg- 
horns of quality. On the Altamont Firm, the en- 
tire output of the laying houses will be produced 
under perfect sanitary conditions. Filth and ver- 
min (the prevalent cause of disease) will be un- 
known, and the great perfection of the beautiful 
flocks, their phenomenal egg yield, distinctive 
broiler and breeding qualities, the housing and 
feeding methods of great perfection emphasizes 
the value of the business Altamont Farm. 

It comes with clearness and force that the 
present high prices for the modern White Leg- 
horn farms' fresh-laid eggs, broilers and breeders 
of quality have come to stay, and there is such 
a tremendous demand for their output, and the 
number of modern White Leghorn farms so lim- 
15 




These must be in every market basket 

ited, that the present generation will see no let-up 
in the volume of orders annually pouring into 
these wonderful plants for their peerless product. 

Accepting the foregoing statements as repre- 
senting the actual poultry conditions in this coun- 
try, it is clearly evident that the Altamont Poul- 
try Company's stock is bound to become an ex- 
cellent dividend-paying investment, commanding 
a handsome premium far beyond its par value. 

ALTAMONT POULTRY COMPANY 

145 Produce Avenue 

Philadelphia, Pa. 

Southern Printing Company Phila 



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ALTAMONT POULTRY COMPANY 

145 PRODUCE AVENUE 
PHILADELPHIA 



